SiriusXM Appoints Anjali Sud as CEO Effective January

SiriusXM announced on Monday that Anjali Sud will assume the role of chief executive officer on January 1, 2027. The appointment replaces Jennifer Witz, who is stepping down after a tenure of approximately 25 years. Sud, currently the head of the streaming service Tubi, has been a member of the SiriusXM board of directors since March 2025.

Witz made the decision to leave the top spot following a period of strategic shifts at the company. She will retain an advisory position through the end of 2027. Sud confirmed her exit from Tubi in the week prior to the SiriusXM announcement. Her departure from the Fox-owned platform coincided with the completion of Fox's acquisition of Roku.

Sud has led Tubi since 2023. Under her guidance, the ad-supported streaming service grew to more than 110 million monthly active users. She also expanded the platform's global reach. Before joining Tubi, Sud served as the CEO of Vimeo. During her time there, she took the company public and transformed it into a profitable global video platform with 300 million users. Her earlier career included roles in e-commerce, finance, and media at Amazon and Time Warner.

Greg Maffei, chairman of the SiriusXM board, praised Sud's track record in consumer entertainment. "Anjali has built some of the most successful consumer entertainment platforms," Maffei said. He noted that her experience on the board gave her a deep understanding of the company's strategy. "We are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives," Maffei added.

Sud expressed confidence in the future of premium audio. "I am honored to lead SiriusXM in its next chapter," Sud said. She stated that she believes SiriusXM can lead the future of entertainment by evolving its offerings. Sud said she looks forward to working with the team to expand value for subscribers, advertisers, and shareholders.

Under Witz's leadership, SiriusXM focused on reducing subscriber churn. The subscriber base held steady at 33 million as of the third quarter. The company, which also owns Pandora, expanded its advertising revenue by signing major podcast hosts. These deals included the SmartLess hosts Jason Bateman, Will Arnett, and Sean Hayes, as well as Alex Cooper's Call Her Daddy. SiriusXM also secured a deal to represent audio ad sales for YouTube's audio inventory. The company retained Howard Stern despite earlier rumors of his retirement.

Witz's tenure included some strategic adjustments. The company launched a streaming app intended to reach listeners outside of vehicles, but that initiative did not gain the expected traction. SiriusXM subsequently shifted its focus back to in-car listening. The company also implemented rounds of cost-cutting measures in response to market headwinds. Witz described her time at the helm as the most meaningful experience of her career and said she firmly believes the company is on a strong path.